Internet Marketing Solution – Make money online for yourself!
So you want to start an online business, or market your business online, but are not sure where to start? You’re thinking that because you don’t know anything about internet marketing, you’re looking for an internet marketing solution that will deliver and make you money?
The trouble with paying for an internet marketing solution if you don’t know about internet marketing, is that you won’t know what results to expect, or what steps will be taken to get you’re the results that you want. How will you know what your potential your site has if you don’t know the steps that you must take? Maybe you’re underselling yourself, or expecting too much – either way you’re destined not to get the results that you would like.
Let us examine some of the things that will need to be done for internet marketing to be successful, and for your site to make money. Any of the things that are mentioned here could easily be enough to stop you from selling if they’re not done correctly, so whether you want to do this yourself, or pay someone to do it for you, you will at least have some idea what you need to do.
First and foremost, search engines are looking for content such as blog posts, and articles that are useful to the users of the search engine. What this basically means is that you will get rewarded massively for having good quality, well written, unique, helpful content. These rewards will come from search engines like Google, who will see how useful it is through the statistics they keep of your site. The visitors to your site will also reward you by staying on your site for longer, reading other posts on your site, and participating in discussions via comments, if they are enabled. This in turn will be noticed by Google, so you will be seen as an ‘Authority’ in your chosen subject(s) and hence your site rankings will improve. So first of all, you need to be aiming for quality content as part of the internet marketing solution.
To be able to get traffic to your site, which is one of the key considerations to an internet marketing system, you need to find topic, search phrases, or keyword phrases that other people using the search engines are interested in. So you need to be looking for phrases that have a high number of searches, but are still within your site’s subject area, or niche. Something else you will want to consider with your internet marketing solution, is whether that phrase has any commercial value – for example, “free paperclips” is unlikely to lead to sales, whereas “seo blueprint download”, the person is clearly looking to purchase and download a product. Whilst the phrase itself may not lead to a direct sale, it should at least whet the reader’s appetite, so that they are then curious to look and find what the product is.
The final thing with traffic that you need to consider is competition, if you have two phrases, and they both have the same traffic potential, and both a high value, but one keyword phrase is highly competitive, and the other much easier to rank for, you’d pick the one to rank easily for. That’s not to say that competition is a bad thing just that it is going to take a lot more effort, time and probably money to get good rankings for.
For search engines such as Google to see your site, and recognize that you are posting content about your subject area(s), the content on the pages must be structured in such a way as to make that obvious. So for example, if you have your keyword phrases appearing in approximately 1% of the content on your site, this will indicate strongly what the keyword phrase being targeted is. If you do it too much, then the content will start to become unreadable, and the search engines will penalize you for this.
Next you need to market your site, so that others know of its existence, you do this through backlinks, which is where a link is placed on another site, pointing to your site. The anchor text should be for the keyword phrase to rank for. The more you have, with the higher rage rank, the better. The more diverse the links are, in other words, from different locations, such as forums, blogs, web 2.0, article links and so on – this looks more natural, or normal to the search engines. To really dominate for you keywords, you shouldn’t ever stop link building, however you can probably lessen the pace once you’re ranking well.
The final part of the puzzle, is to monitor and fine tune. For this, you will need a web traffic checker such as Clicky or Google Analytics. This will tell you about your traffic, such as how many visitors you had, whether they were new or returning, bounce rate (the amount of time before someone leaves the site), which country they came from, browser, operating system, keyword phrases searched for. With this information is easy to find out which aspects of your internet marketing solution are working best, for example, which country has most visitor, what the best keyword phrases are, the browser being used (so you can optimize for it) It is also good to know your rankings for each keyword phrase, which you can do directly by searching for each keyword phrase in a search engine. There is also a plugin for Firefox, rank checker – this will automate ranking checks, and is free. You can use software such as Traffic Travis or Market Samurai that will automatically capture this information for you, much quicker than it takes to do manually, and will give you graphs of your progress.